We are a professional consultancy, specialising in helping brands, organisations and individuals get the most from the ever-growing market for baking and cooking products, services and experiences. Think of us as the active ingredient in your recipe that helps your brand to rise!
What we do…
We help in lots of different ways:
Inspire, make and eat
We run stimulating ‘inspiration days’, which explore current trends in baking and home cooking . These days are delivered via a kitchen experience that give a hands-on approach.
Research in the kitchen
‘In-kitchen’ focus group sessions with home bakers and shoppers explore how they shop, how they bake and how they feel about your brand, campaign, event or experience.
Recipe for success
Make sure your event succeeds by working with us to create and deliver something truly memorable.
Freshly baked innovation
Our approach to innovation brings experts and bakers together to help shape business and product ideas to freshen your brand and put it ahead of the competition.
Prove and rise
Helping new brands and ideas get off the ground and succeed.
Make sure your social content presents the right mix of videos, recipes, commentary and ideas to grow your community – by starting conversations and adding real value to the lives of home bakers.
Work with us
We work with baking brands, restaurants, entrepreneurs, editors and producers, creative agencies, events companies and pretty much anyone who is involved in getting the most from opportunities related to baking and home cooking.
Who we are
The Baking Agent was founded by Miranda Gore Browne. Following a childhood spent baking, Miranda’s career has always had a foodie focus. She spent 14 years working at Marks & Spencer, working in a number of roles – from pudding buyer to store manager. Miranda was responsible for launching M&S’s successful coffee shop chain throughout the UK and for setting up a successful partnership with WHSmith, the success of which led to the roll-out of M&S Simply Food stores .
Her appearance as a finalist on the first series of the Great British Bake Off ignited her career in baking. She has since released two successful baking books and supported a range of brands . She founded The Baking Agent to meet the requirements of brands which want to get more from a growing global trend for baking and home cooking.
If you would like to find out more, email email@example.com, call us on 01798 861905, or visit us (for a cup of tea and a slice of cake!) to discuss how we can help you.